Hive Beauty Education
At Hive Beauty Education, we are more than just a beauty education program; we are a nationwide community dedicated to advancing the careers of beauty professionals. We provide professional, high-quality beauty education that drives confidence and success.
Why Choose The Hive
At The Hive, we’re here to help you build a stronger future in beauty. Whether you’re new to the industry or refining your craft, our classes are designed to take you from beginner to confident professional.
Proven Results
Our training helps you master real skills you can use immediately to grow your business and income.
Student-Focused
Everyone learns differently. We meet you where you are, providing guidance and support for every background and skill level.
Expert Educators
Our instructors are experienced professionals dedicated to helping you succeed. They share practical techniques and mentorship that build lasting confidence.
Inclusive Community
Every student gains lifetime access to instructor support, coaching materials, and our private online group for continued learning and connection.
What You'll Take Away
Our classes are designed for licensed beauty professionals and students in esthetics, cosmetology, and related fields. If you’re an active student or recent graduate, please check your state board’s rules before enrolling. These hands-on, skill-building courses will help you grow your expertise and confidence across multiple beauty disciplines. Join us to:
Elevate Your Technique
Start from any skill level and develop advanced skills that set you apart in the treatment room.
Build Real Confidence
Learn through hands-on training so you can perform services safely, efficiently, and with total confidence.
Master Professional Products
Work with premium brands and learn how to use each product line to its fullest potential.
Grow Your Business
Gain practical insights into pricing, client experience, and strategies that help you boost your income.
Stay Industry-Ready
Keep up with the latest trends, tools, and techniques so you remain current and competitive in the beauty industry.
Our In-Person Classes
Our students are licensed estheticians and cosmetologists, or on their way to becoming licensed, and they represent all ages. We welcome and celebrate students of every background, culture, and identity, because diversity makes our community stronger and enriches the learning experience for everyone. Many feel that their school did not fully prepare them for their profession, and they seek our guidance to take their skills to the next level. We ensure that our students feel heard, respected, and 100% confident in adding waxing services to their menu after taking any one of our classes in person or online.
Our Story
The Hive was founded in 2023 by the founders of Honeycomb Wax Company. As Honeycomb grew, they noticed something interesting: when customers asked for help with the wax, the issue wasn’t the product, it was how it was being used.
The realization that most estheticians receive little to no practical wax training during their education sparked an idea for change. What if there was a place where beauty professionals could learn to wax with skill and confidence? To bring that vision to life, they teamed up with six of Honeycomb’s top ambassadors to create The Hive’s first 2-Day Waxing Bootcamp.
In 2024, Annie, Director of Education, and Rachel, Fractional CEO, joined the team to grow the Hive into a thriving community of educators, students, and beauty professionals across the country. Their mission is simple: bring people together to Teach, Learn, and Earn. Today, Hive Beauty Education continues to grow, offering hands-on and online classes that help professionals master their craft, boost confidence, and level up their careers.
Our Leadership Team
Rand Richter
Co-Founder
Rachel Alegria
Fractional CEO
Annie Soehngen
Education Director
Roosevelt Reelmaker
Social Media Manager
Mission, Vision, Values
Our Mission
To provide professional, high-quality beauty education that empowers students of all backgrounds to grow their confidence, elevate their skills, and advance their careers in the beauty industry.
Our Vision
To be a leading, inclusive hub for beauty education where professionals and aspiring artists can learn, connect, and thrive.
Our Values
Our values light the way. They remind us why we teach, how we grow, and what it means to lift one another higher within the Hive.
Honesty
We teach with transparency, sharing real knowledge, experience, and truth.
Integrity
We stay accountable, act with fairness, and support every student’s growth.
Value for All
We honor every person’s unique story and believe diversity strengthens our Hive.
Elevation
We lift one another higher, celebrating growth, resilience, and shared success.
Find Courses By State
Meet Our Educators
Valerie Brion
Arizona
Katie Goode
Texas
Liz Hernandez
Illinois
Karla Seymour
Nevada
Want to Partner With Us?
We collaborate with expert educators nationwide who share our passion for teaching, growth, and community.
FAQ's
Do I need to be licensed?
We provide training for licensed professionals and, in select States, active students. We do not issue licenses. To legally perform beauty services in the U.S., you must complete a state-approved, license-granting program.
- Check your local laws before enrolling in any in-person class.
- Online classes are open to anyone; check your local laws before performing services.
How long are the courses?
It depends on the course. Our in-person waxing classes are a full day, typically 6 to 8 hours. Our online courses you work at your own pace!
How do I sign up for a class?
Head on over to our Courses page, choose Online or Choose Your State, find the closest city, and pick a class that works for you!
Live Model Policy
Payments & Financing Options?
We accept all major credit cards, Apple Pay, Google Pay, PayPal, and the Shop App (subject to sales tax).
Finance Your Class: Choose Shop Pay Installments to split your total into 4 interest-free payments, automatically charged every two weeks, no credit check is required. Or select a monthly financing plan, subject to a soft credit check approval.
Set up a custom payment plan. Email your request to: support@hivebeautyeducation.com
How do I sell my training?
We are starting to partner with other professionals who want to sell their curriculum through Hive Beauty Education. Please email support@hivebeautyeducation.com and let us know what in-person or online course you would like to offer.
New Classes Coming Soon?
Yes! We’re always working on our next class offering. Keep an eye out for Male Brazilian Mapping, Brow Mapping, and Vajacials.
How do I become an Educator?
If you're an expert in your field, based near a major metro area, and there isn’t a Hive Educator within 100 miles of you, we encourage you to apply. Applications are reviewed quarterly, so if you’ve already applied and haven’t heard back yet, please know we’ll be in touch soon. View our Educators Page and apply!
Empower, Encourage, Educate!
Questions about a class, financing, or becoming an educator? Our team is here to help.